Discover Strategies For Attracting And Winning Better Projects and Clients:
The Architects Marketing Academy

Enoch Sears AIA
From The Desk Of:
Enoch Bartlett Sears, AIA
Founder, Business of Architecture

Dear Architect,

If you are in charge of bringing in the work for your firm, this may be the most important web page you read all year.

I know this is a bold statement, but let me explain by sharing the story of an architect that we work with, whose challenges may be similar to yours. In fact, I've experienced the same issues as a licensed architect in California.

Architect Eric Catalano from Adelaide Australia found he was constantly having to justify his fees to potential clients - it was like he was on trial.

"I had to cut my fees in order to get the work," he writes. "I couldn't work out what I was doing wrong".

"I was giving away gold for lead".

It felt like he was always haggling over fees.

Clients didn't understand (or value) the expertise and value he brought to the table.

Projects came in fits and starts.

It was always feast or famine.

But it wasn't just his work life that was suffering.

He was losing steam. His reward wasn't in balance with his effort.

And not only that - his marriage started to suffer.

He questioned whether being an architect was right for him...and more importantly - for his family.

It didn't have to be that way.

There is a better way.

In our recent survey of over 500 architects we uncovered some shocking statistics:

  • 8 out of 10 architects don't have a systematic marketing process
  • 9 out of 10 have no documented sales process
  • Almost half of all architects surveyed rely on word of mouth alone
  • Most architects need more good project leads

Having no systematic marketing and sales process leaves these architects at the mercy of 'whatever happens'.

They constantly wonder (and worry) about where the next project will come from.

They work on projects that are beneath their potential.

They put up with clients who don't understand the value of good architecture.

Instead of being 'in-demand' they feel 'invisible'.

They chase clients (instead of clients chasing them).

Most importantly (this is what really hurts), they live far below their potential to make this world a more enjoyable, beautiful and livable place.

They tell themselves, "I'll focus on marketing later. I'm too busy now".

But later never comes.

And nothing ever changes.

Why Do Projects Come In Fits And Starts?

Many believe it's because of the economy.

Or too much competition.

Or that people don't appreciate good design.

While all of these may be true, none of them is the real reason why architects don't bring in more good projects.

The real reason is that even good architects don't know how to market themselves effectively.

Don't worry, this isn't your fault!

From the moment we start architecture school, we are spoon-fed the myth that 'all you need to do is do good work'.

The design media propagates this myth.

Unfortunately, it simply isn't true.

McDonald's doesn't make the best burgers, and Pizza Hut doesn't make the best pizza - but they are the best marketers and because of that they have the most successful business (and make the biggest impact).

It's Time For You To Become An In-Demand Architect

 

Mona Quinn ArchitectArchitect Mona Quinn started out like most - exceptionally talented, a great architect, out on her own - but struggling to land good projects...scraping by on remodels and 'bread and butter' projects.

She wanted more for her practice but lacked a road map on how to get there.

Then she attended a live marketing seminar put on by architect marketing super-star Richard Petrie.

The seed of an idea was planted.

Could this work for her? Could this non-salesy marketing system work for an architect? For a new start-up firm?

She didn't think so and she let Richard know.

But something inside her wouldn't let her rest (I call it her good fortune).

Fortunately, she met with Richard and took the leap - signing up for a $1500/month contract (this was a HUGE investment in her early days and a big leap of faith).

It was the best business decision she's ever made.

(Now I'm not suggesting you pay a fee like that - you can get the same system for a ridiculously low price - read on.)

For six months Mona and Richard worked to create an effective marketing system for her practice that practically runs on autopilot.

That was two years ago.

Now she loves being an 'in-demand' architect.

She never wants to go back to feeling like 'just another' architect.

She likes feeling special.

She likes charging higher fees and being sought after by clients.

She likes hearing the phone ring with people who want to work with her specifically (not just people 'looking for some drawings').

And the best part - she loves working with people who appreciate good design and are willing to pay for it.

This is what it is like to be an 'in-demand' architect.

Are you getting this?

Now - what if you could have the same system that Mona is using implemented for your practice - at a fraction of the cost?

And instead of spending six months setting it up, what if you could have the basic framework up and running in under 2 weeks?

Are you following me?

Introducing:

What is the Architects Marketing System?

Think of Architects Marketing as your outsourced marketing department.

We bring our client-getting expertise, proven systems, templates, scripts, and coaching to you for pennies on the dollar compared to what you'd have pay for a full-fledged marketing agency.

Specifically, the System gives you:

  1. A lead capture page that automatically sends contacts to your lead nurturing and automated follow up system.
  2. An automated follow up system that nurtures potential clients until they are ready to move ahead (pre-loaded and configured with our proven follow up messsages).
  3. An automated booking system that lets potential clients book a meeting with you - without ever having to waste your time by speaking on the phone.
  4. The Architects Marketing Academy - a training course teaching you how to be the best marketer of architectural services in your market.
  5. Strategic coaching in the form of group Question and Answer calls to help you master your local market.
  6. A member's website where you can learn what is working (and not working) for other architects in similar markets.
  7. Our support team on staff to help you will your marketing materials and questions.
  8. Access to our vault of prewritten marketing collateral including informational reports and brochures, newsletters, scripts and client questionnaires- a complete 'sales system' in a box.

 

Basically, You Get Everything You'd Need To Have An In-Demand Architecture Firm

Here's how it works:

You Don't Have To Take My Word For It!

Reading RainbowRecently my kids have been catching up on re-runs of "Reading Rainbow" - an old favorite of mine from when I was a kid.

On that show Levar Burton famously said, "But you don't have to take my word for it!".

Well, with our program you don't have to take my word for it, because you can take the System for a no-risk test drive for 28 days.

The 28 Day Test Drive Details

We understand you may need time to decide if this is right for you. You have 28 days to make a final decision. Get started today with your initial monthly payment of $197.

Anytime during the first 28 days of using the system and exploring the Academy, you can email us for a no-hassle refund of all monies paid.

We only let people in the program who are thrilled about being a part of the Academy.

This way you can try the Architects Marketing System out before you make a commitment.

If there is something preventing you from making the decision today, we invite you to test drive the program for 28 days - and then decide.

But you must act now - this is a limited time offer.

Click Here For Your 28 Day No-Risk Test DriveLimited Time Special Offer

The Incredible 100% ROI Money Back Guarantee

By its very definition, a business investment should pay for itself, many times over. That's why we offer a 12-month, complete money-back guarantee.

If you’ve actively used the system and haven’t recouped your original investment in signed new clients – let us know. We’ll refund your all of your money without hassle or hesitation.

Full Money Back Guarantee

If you’ve actively used the system and haven’t recouped your original investment in new signed clients – let us know. We’ll refund your money without hassle or hesitation.

Are we crazy? No, we are confident that you will get results, if you use the system.

If, after 12 months you’ve actively used the system and implemented the strategies outlined in the Architects Marketing Academy, but haven’t made back your original investment in new billings because of the system, you are entitled to a full refund.

Are we crazy? Only partially. I will say that you'll be crazy not to try this System out.

We're confident that you'll get results, if you use the System.

If, after 12 months you’ve actively used the System and implemented the strategies outlined in the Architects Marketing Academy, but haven’t made back your original investment in new billings because of the System, you are entitled to a full refund.

Architect Bruce Mitchinson talks about how this program is transforming his practice:

<span style=Bruce Mitchinson" />

These projects seem to be smoother running than normal…we have respect from these clients, they trust our advice, they are more informed about the need to tackle the big issues instead of trivia, and the scope of our work is understood.

Bruce Mitchinson Mitchinson Simiona Ltd.

earlBrian Lewis, Director, acla:works

I have been following the Architects Marketing Academy since its inception and I have seen it grow and develop from scratch. AMA can provide small architectural firms a marketing system that can help architects to become more successful in looking for and getting work they enjoy doing. AMA provides lots of useful resources to help architects with their marketing and is worth the investment.

RandRand Soellner Architect

Please convey my appreciation to Enoch and Richard. You guys are doing more to help Architects today than anyone or anything else. THANK YOU.

Click Here To Get StartedLimited Time Special Offer

The done-for-you architect marketing system to help you...

  • Become A Client Magnet

    Turn the tables: get clients to chase you instead of worrying about where your next project will come from.

  • Own The Market

    ‘Whoever educates the market, owns the market’. Use ethical and valuable education marketing to ‘pre-sell’ your clients before you ever meet face-to-face.

  • Get A Consistent Flow Of Clients

    Ethically ‘steal’ the Architect Marketing System we use to bring you a steady flow of clients who appreciate good design and don’t haggle over fees.

  • Copy And Paste

    We’ve done the hard work for you. Save time, effort and money by getting our ready to use Architect Marketing System including templates and scripts.

  • Love Your Work

    Make your practice what it is supposed to be: an enjoyable pursuit that allows you the freedom and flexibility to pursue the projects you care about and work with the clients you enjoy.

  • Be The Respected Expert

    Ascend the pyramid. Move from salesperson to trusted and sought after expert. Fees become a secondary consideration.

Just a few of the architect marketing systems we will install in your business...

Ready To Get Started?Click here!

A peek inside the core academy training...

This is the strategy training material that will give you the proven techniques and strategies that work to make your firm the 'sought after experts'.

Module 1 | Quick Wins

You will get immediate access to 3 marketing campaigns that you can immediately use in your practice.

  • The Prospect ‘Win-Back’ Email
  • 9-Word Appointment Getter
  • Survey Siphon Email Follow-up

Module 2 | Top 20% Targeting & Niche Selection

In this module you will lay the foundation for the rest of the program. We’ll take you through the process of identifying and targeting the kind of clients you most want to work with.

  • How to double your results without changing the amount of work you do
  • How identify the best clients
  • How to ‘speak the language’ of the best prospects
  • Should I specialize?
  • Can I target multiple niches?

Module 3 | The Low Commitment Consultation

In this module, you’ll discover how to use your initial consultation as a powerful sales tool to attract and keep the best prospective clients.

  • How can I turn more meetings into projects?
  • How to structure your initial consultation
  • The #1 key to a successful ‘Low Commitment Consultation’

Module 4 | Your Automated Follow-up System

In this module you’ll learn how to use (and customize) your automated follow up system.

  • Automated email follow-up integration
  • The 10-day appointment close
  • The 'Circle of Love'
  • How to craft a newsletter people will LOVE

Module 5 | Educational Marketing – Your ‘Monkey’s Fist’

The right educational offer will position you as an expert and draw the right clients to you, while qualifying clients as well.

  • The 4 elements of an effective ‘Monkey’s Fist’
  • How to get your ‘Monkey’s Fist’ in the hands of the right people
  • How to make your ‘Monkey’s Fist’ irresistable

Module 6 | Building Your List

  • Why you need your own list of potential prospects
  • How to get the name and address of people who are considering a project
  • Why the words on your “landing page” are CRITICAL for success

Module 7 | Appointment Getting Strategies

  • How to turn the best prospects into face-to-face meetings
  • How to steer the meeting in the direction you want it to go
  • How to get prospects to call you…instead of vice versa

Module 8 | The Power Referral System

  • 6 power referral strategies
  • How to build your ‘virtual salesforce’
  • Why most people don’t send you referrals – and how to change that

Module 9 | Lead Sources

  • Identifying the most effective lead sources
  • How to measure your most effective lead sources
  • How to exponentially grow the effectiveness of your lead source network
Click Here To Get StartedLimited Time Special Offer

Special offer only for academy members to have a
brand new website built for only $750...

(these are the same websites our in-house web ninjas build for $3,000)

Click here to check out our example architect website to see the beautiful, clean design. This website can be yours, with your projects, company information and branding. It's fully customizable, with your domain name, to keep and develop as you wish!

Unlimited access to the private members community...

You also get full access to the Architect Marketing Academy's private members forum where you'll get direct communication with Enoch, Eric and Richard and the other members of the community.

Take our 28-day risk-free test drive...

We understand you may need time to decide. That is why we give you 28 days to make a final decision. Claim your client-getting system today with your first monthly installment of $197.

If you change your mind just let us know and we will happily return your deposit. We only want people in the program who are thrilled about being a part of the academy. We have structured it this way to allow you to try the Architects Marketing System out before you make a commitment. If there is something preventing you from making the decision today, we invite you to test drive the program for 28 days - and then decide.

Are we crazy? No, we are confident that you will get results, if you use the system.

In fact, we guarantee that the system will more than pay for itself.

If, after 12 months you’ve actively used the system and implemented the strategies outlined in the Architects Marketing Academy, but haven’t made back your original investment in new billings because of the system, you are entitled to a full refund.

Get started now...

Enrollment In The Architects Marketing Academy
Is Currently Closed

To be notified when the Academy is open for enrollment, click the green button below:

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Limited Time Offer

Your 100% ROI Money Back Guarantee

If you’ve actively used the system and haven’t recouped your original investment in signed new clients – let us know. We’ll refund your all of your money without hassle or hesitation.

Full Money Back Guarantee

If you’ve actively used the system and haven’t recouped your original investment in new signed clients – let us know. We’ll refund your money without hassle or hesitation.

Are we crazy? No, we are confident that you will get results, if you use the system.

If, after 12 months you’ve actively used the system and implemented the strategies outlined in the Architects Marketing Academy, but haven’t made back your original investment in new billings because of the system, you are entitled to a full refund.

Are we crazy? Only partially.

We're confident that you'll get results, if you use the system.

If, after 12 months you’ve actively used the system and implemented the strategies outlined in the Architects Marketing Academy, but haven’t made back your original investment in new billings because of the system, you are entitled to a full refund.

Frequently Asked Questions & Answers

  • I don’t like the idea of generic templates, I want my marketing materials to be personal.

    We realize that architecture practices are not “one size fits all”. This system gives you the basic bones of a system that will work. You then can customize ‘the system’ as you see fit for your practice. The hardest part is putting all the tested pieces together and knowing what works. That is what we have done for you. Also, the training videos will provide details about how you can customize each piece. The system is fully customizable by you, your staff, or hired help. Additionally, you can hire our team to customize your system for you.

  • Will this work for me? I’m not sure that this will bring me work, or how much it will help my business.

    While business conditions vary from market to market and location to location, effective marketing principles do not. With this system, we’ve done the ‘experimentation’ for you and we are giving you the minimum you need to have an effective marketing system that brings a steady flow of new, qualified project inquires into your business. While everyone will get different results, we know that if you trust the system and use the system, you will get results. How much results you get – that depends on you. If you know deep down that you will not use the system even if you purchase it, then this offer is not for you. If on the other hand you want to enter a support group that will encourage you, work with you and support you, we invite you to “test drive” the program for 28 days, and make your decision at that time.

  • For the same price why don’t I go to a local marketing consultant?

    We are looking for people who see the value in using a tested system and don’t want to risk their money on an unproven process. In addition, one-on-one help from a marketing consultant can easily exceed the cost of our Master Level program (which does offer one-on-one help). With the Architects Marketing Course, you get access to not one, but three strategic business thinkers and coaches: Richard Petrie, Eric Bobrow, and Enoch Sears.

  • Can I just buy the components separately and install them myself?

    We do not sell the components of the system separately from the Academy because the strategy and understanding of the nuances is as important as the individual components. We’ve set up this program and offered a guarantee because we want you to get results, not just have another marketing system that may not work. While the pieces of are system are proven, and do work, there is additional strategy and training that is necessary to maximize the results.

  • Will the video training lessons be available for review?

    All of the training sessions are pre-recorded and can be reviewed on your time schedule. You have lifetime access to the course and materials.

  • I need more time to decide.

    We understand the need for time to decide. That is why we have given you the open enrollment period plus 28 days to make a final decision. Claim your client-getting system today with your first monthly installment of $197 – if you change your mind just let us know and we will happily return your deposit. We only want people in the program who are thrilled about being a part of this. We have structured it this way because we want to encourage those who can make decisive decisions. If there is something that is preventing you from making the decision today, we invite you to test drive the program for 28 days – and then decide.

  • I don’t want to sell myself.

    Few people enjoy ‘selling’ themselves – that is why we’ve set up the The Architect Marketing System to be an automated process that brings prospects to you. Instead of being perceived as a salesperson, this system works to re-frame you as an expert ‘helpful advisor’. The goal is to have the prospects ‘pre-sold’ before they ever meet with you. If on the other hand you mean that you don’t want to do any marketing, you will continually be ‘reacting’ to the projects that come your way, instead of setting up and following a ‘pro-active’ strategy that gets you where you want to go.

  • How does the course work?

    The Architects Marketing Academy is an online, 9-week video course, with additional training, question and answer coaching sessions and marketing materials provided every month. We’ll email you with new lessons and bonus materials posted in your private member website. We also include supplementary materials, including case studies, worksheets, scripts, advanced teardowns, and a thriving support community. One important thing: Don’t worry about falling behind. You have lifetime access to this material, so if you need to take a break, that’s no problem — you can “resume” the material any time you want.

  • Will this program be available in the future?

    We don’t know, but when we reopen it, we can’t guarantee it will be at the same price – it could be higher.

  • Could I get this same information from reading books?

    It is true that most of the information that we have compiled can be found for free on the internet or in a plethora of great books on marketing and sales. In fact, the things we have shared with you are things that we’ve learned from reading countless books, attending seminars, as well as through experience working with architects one-on-one. What is right for you depends on how much you value your time. How will you know exactly what works and what doesn’t work? Experimenting without guidance can expensive. Do you have the time (or energy) to research everything that goes into creating a successful marketing system? Another question: if the information is out there, why haven’t you already done this? This program is not just about information, but also about tested tools, and support to help you get results.

  • I can’t afford the program at this time.

    f you don’t have the funds at this time to pursue this program, we recommend that you do not join the program. Instead, focus on saving some money and stabilizing your cash flow. We realize that this program isn’t for everyone.

  • I need to figure some things out first (who I’m going to target, my message).

    Getting the strategy right is essential. That is why the first 2 weeks of the program are focused on helping you hone your positioning (why clients should choose you over the competition) and targeting the right market (the top 20%). If you wait until you ‘figure things out’, how long will you be waiting?

  • I need money fast. Will this help?

    No, and please don’t join the Architects Marketing Academy. We’re not looking for people who need quick money, because when you’re in dire financial straits, you make short-term decisions. Architects Marketing Academy is about focusing on the long term. If you’re in financial trouble, we recommend you fix your financial situation and then come back here when you are ready to take your business to the next level.

  • I don’t have the time to work on this.

    It is true that while we have tried to give you as much support and help to make this work for you as we can, ultimately, you are responsible for driving the car and making the program work. The question you should be asking yourself is: can you make time for the things that will be the biggest wins for your business? The most successful business people are able to properly prioritize their time so their business gets better and better, instead of being stuck on a plateau with the same results. If you want extra results tomorrow, you need to put in extra effort today.

  • I’m worried about the amount of time I’ll need to customize this system.

    If you can’t prioritize time to “work on your business” at this time, we understand. This program does take effort and will only work for those who can devote time to nuture this marketing system. If you think you might have more time in the near future, we invite you to join the program – you can always come back and start the program when you are ready to proceed.

  • It seems like this program is best suited for residential architects.

    The Architect Marketing System is the entire process, not the individual pieces. The principles of this system apply to commercial as well as residential work – although they might be applied differently.

  • Is this training live? What if I can’t fly to California?

    This is NOT a live, in-person presentation, so you can get started immediately. That also means you don’t have to spend money to attend an event, take time away from your family, and come back home with a notepad full of “todos.” The Architects Marketing Academy lets you complete this material from the comfort of your own office, at your own pace. The course comes with lifetime access, so the strategies, tactics, templates and scripts in this course will always be available whenever you need them.

  • Do we get access to the entire course, templates and materials at once?

    No, and that is intentional. The Architects Marketing Academy is not about dumping tons of information on you. We’ve structured the material with precisely the right pace so you get the best results. You’ll get access to new material every week for the first 9 weeks, followed by additional lessons on a monthly basis. We continue to give you strategic coaching and support as long as you are a member, with live webinar sessions to answer your marketing questions twice each month.

Need Help? Have Questions?
800-752-4314 or +1-310-569-5916
support@architectsmarketing.com

Click Here To Get StartedLimited Time Special Offer