Colorado Architect Reveals Winning Ways
In this 12-minute mini-interview, Richard speaks with Colorado architect Zeke Freeman on how he’s winning projects using strategies he’s implementedĀ based on the Architects Marketing Academy training. Zeke is a real “action-taker” who has followed through on all the key business-building areas: getting more inquiries, getting more appointments with qualified prospects, and winning the project and…
Follow The Leader
Ever lost a project you should have won? You have?! Frustrating and incredibly expensive isnāt it. As a sales doctor I am often asked to diagnose the reasons why deals fall over. The most common cause of “collapsed deal-itis” is because the architect is too timid to set up the game. Anarchy is the condition…
Client Mind Control
“Either the client follows your process for buying or you end up following their process for not buying.” This video shows you how other industries are controlling their prospects. Simple but effectiveĀ – and the principles can beĀ should be used in architecture. Enjoy, Richard PS: If you want to see how to control andĀ convert prospects better,…
Whoever Tells The Best Story Wins
People understand the value of cable TV, so education is not required, but an architect’s advice is another story. Until people understand the benefits and consequences of good or bad architect’s advice, they will not understand the value.
How To Get Paid For What You Used To Do For Free
Sales is about the transference of belief. If you believe in the value of what you do, and you transfer that belief to your prospective clients, youāll sign up more of them and never get fee fever.
Extraordinary Results Without Extraordinary Effort
We like success to be as easy as possible. Let me share with you a principle that I try to use every day. The goal is to achieve more with less.
Why You Need A Triage Nurse In Your Architecture Firm
Every good system has a series of vital steps. When making bread, you cannot forget to include the flour. The flour in the architects marketing system is how we handle that first incoming phone call.
The Incredibly Mysterious World Of Architect Marketing Math
When members do our type of marketing properly, they need a dashboard to measure their stats. Just like driving a car, you need to be monitoring a set of performance indicators as you roll your business along the road.
The āMarketing Checklistā For A Residential Architecture Practice
Have you noticed that when something is REALLY important someone is following a SYSTEM to get a reliable, predictable result? Your client flow isn’t life threatening so no one is making sure you have a system.
Architects Are Facing A Silent War
Should Architects Specialize…Or…
Client Training…Whose Job Is It…
How To Become A World-Class…
Are You Speaking Your Client’s…
How To Become A World-Class…
Colorado Architect Reveals Winning…
Follow The Leader
Client Mind Control
Becoming A Specialist In Your Market
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Richard Petrie: Easy ā but it takes some practice! Take your fe...
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richard Petrie: Luke - this is how we naturally speak when we are ...
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richard Petrie: Thats the attitude Bruce - good man....
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luke: Hi Richard, The method sound very promising. Than...
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David Crawford: Need to be able to do this extemporaneously for cl...
