The ‘Marketing Checklist’ For A Residential Architecture Practice

Have you noticed that when something is REALLY important someone is following a SYSTEM to get a reliable, predictable result? Your client flow isn’t life threatening so no one is making sure you have a system.

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How To Qualify Potential Architecture Clients

How to identify and DIS-qualify prospects: Today you are going to learn how to qualify your potential clients including the exact, word-for-word questions to ask them.

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Social Scientist Reveals How To Overcome Any Objection (Works For Architecture Clients Too)

The Doctor’s secret formula for eliminating any objection – Selling design services can be a tough way to make a living. But imagine approaching a tough potential client, knowing her objections before she even asks them.

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Whoever Tells The Best Story Wins

You are only one good story away from your next project. No one looked up when he started to play, but when he was finished


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Are You Speaking Your Client’s Language?

Has a prospective client ever hired someone else even though you did all the work and by all logic, you’re the best firm for the job? Well, you’re about to learn how to win projects…

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How To Win Trust And Influence People

How important is trust to your chances of winning your next project? Princeton psychologists Janine Willis & Alexander Todorov discovered that it takes a 1/10 of a second to form an impression of trust. Longer exposure does not significantly alter those impressions. Is this little-known research important to know when selling architecture services? Ahhh, YES.…

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A Smashingly Effective Alternative To The ‘Free Consultation’

Architects Marketing One Page Action Plan

The marketing approach we teach here on Architects Marketing of providing educational material is very good at generating incoming project inquiries. In contrast, the typical ineffective way most architects offer their services is similar to this: Richard Petrie Architects 25 Years Experience Call 555-123-4567 This does not work very well. Very few people who see…

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Kiwi Krew Kicks Off The Architects Marketing Academy’s Thunder Down Under

Kiwi Krew Kicks Off Thunder Down Under

How many Kiwi architects does it take to drive a car to the restaurant after a AMA Thunder Down Under workshop? Answer five, plus a driver. On Wednesday 7 of the 9 Kiwis assembled in Wellington for an inaugural AMA Thunder Down Under NZ. The day started at 3am for the sleepless Graeme Blair. Graham…

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Client Training…Whose Job Is It Anyway?

Training Architecture Clients

So much of the client relationship depends on how you set the expectations. In this brief, 10-minute video you’ll discover a strategy for heading off 80% of client problems before they ever happen. This is good because a happy client is more likely to refer more people to you for future projects. After you watch…

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Should Architects Specialize…Or Not?

Should architects specialize, or not?

Should architects specialize…or not? Today architect marketing coach Richard Petrie talks about specialization. Watch this short 5-minute video and tell us what you think in the comments below.

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