#4: What They Need vs. What They Want
In this episode we talk about the language of marketing, and the difference between marketing and selling what your clients need vs what they want. Audio only: [powerpress]
Climbing The Power Pyramid
In this video Richard Petrie shows how to avoid being seen in your market as “just another architect”. He reveals the strategy that will allow you to command premium pricing for your services.
#3: The Mindset Of Marketing For Architects
In this episode of the Architect Marketing Show, we discuss the mindset of marketing for architects. Audio only: [powerpress]
#2: The Architect Marketing System That Works
What are the benefits of a marketing system that works? Today we find out by talking to two successful architects that have achieved “architect nirvana”. They can now pick and choose the projects they want to work on, and they get to work with enjoyable clients who appreciate good design and don’t haggle over the…
Architects Are Facing A Silent War
Photo credit: taken by the U. S. Army Signal Corps about mid morning on June 6 (D-Day) showing unidentified troops in a Higgin’s industries Landing Craft moving into Omaha Beach, only a few hours after invasion assault first started. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight…
#1: The Architect Marketing Show – All About Marketing For Architects
Welcome to the inaugural episode of The Architect Marketing Show – all about marketing for architects. If you want to discover the latest techniques and strategies that are working for architects to attract a consistent flow of the right clients, you’ve come to the right place. In today’s episode we discuss the symptoms of not…
How Safe Is Your Architecture Firm From The Next Recession?
Is it possible to completely recession-proof your firm? I doubt it. But with foresight, things can be done to lessen the impact of the ups and downs that plague our industry. Since this is a site about finding and attracting the right kind of work, today our topic is about the first step to make that happen.