Module 2 | Benefit Busting
Selling your services should be ‘heart sell’ not ‘hard sell’. This module will explain why you sometimes fail to connect with people… and how to convert logical FEATURES into emotional BENEFITS.
Video Timeline
00:49 - How to align your thinking with the buyer’s thinking
02:00 - How to turn 'features' into irresistible 'benefits' that attract your ideal prospects magnetically
06:55 - Example: how to use the F.A.B. framework
21:22 - Participant exercise
22:55 - Participants examples
43:22 - Key Points of Benefit Busting module
Video Download
Right-click here and select "Save Link As..." to download the video to your computer.
Download Workbook
Right click here and select "Save Link As" to download the module workbook to your system.
3 Comments
BeverleyJorgensen
May 8, 2015Hello Richard
Can’t download the video “Right click here” doesn’t work
String Nikolic
May 11, 2015Hi Beverley,
Thanks for letting us know. The video should be able to be downloaded now.
BeverleyJorgensen
May 18, 2015Fixed thanks I have downloaded