Module 2 | Benefit Busting

Selling your services should be ‘heart sell’ not ‘hard sell’. This module will explain why you sometimes fail to connect with people… and how to convert logical FEATURES into emotional BENEFITS.

Video Timeline

00:49 - How to align your thinking with the buyer’s thinking
02:00 - How to turn 'features' into irresistible 'benefits' that attract your ideal prospects magnetically
06:55 - Example: how to use the F.A.B. framework
21:22 - Participant exercise
22:55 - Participants examples
43:22 - Key Points of Benefit Busting module

Video Download

Right-click here and select "Save Link As..." to download the video to your computer.

Download Workbook

Right click here and select "Save Link As" to download the module workbook to your system.

Comments & Questions

3 Comments

  • BeverleyJorgensen

    Reply Reply May 8, 2015

    Hello Richard
    Can’t download the video “Right click here” doesn’t work

  • String Nikolic

    Reply Reply May 11, 2015

    Hi Beverley,

    Thanks for letting us know. The video should be able to be downloaded now.

  • BeverleyJorgensen

    Reply Reply May 18, 2015

    Fixed thanks I have downloaded

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