How To Become A World-Class Architecture Project-Winning Machine
All of the ultra-successful architects I’ve met – people like Art Gensler, Richard Meier, Thom Mayne, Frank Harmon and Art Dyson – have one thing in common: They have a highly refined sense of persuasion and showmanship. What do I mean by showmanship? I’m not talking about ‘smoke and mirrors’ or the ol’ dog and…
A Smashingly Effective Alternative To The ‘Free Consultation’
The marketing approach we teach here on Architects Marketing of providing educational material is very good at generating incoming project inquiries. In contrast, the typical ineffective way most architects offer their services is similar to this: Richard Petrie Architects 25 Years Experience Call 555-123-4567 This does not work very well. Very few people who see…
Kiwi Krew Kicks Off The Architects Marketing Academy’s Thunder Down Under
How many Kiwi architects does it take to drive a car to the restaurant after a AMA Thunder Down Under workshop? Answer five, plus a driver. On Wednesday 7 of the 9 Kiwis assembled in Wellington for an inaugural AMA Thunder Down Under NZ. The day started at 3am for the sleepless Graeme Blair. Graham…
Client Training…Whose Job Is It Anyway?
So much of the client relationship depends on how you set the expectations. In this brief, 10-minute video you’ll discover a strategy for heading off 80% of client problems before they ever happen. This is good because a happy client is more likely to refer more people to you for future projects. After you watch…
Should Architects Specialize…Or Not?
Should architects specialize…or not? Today architect marketing coach Richard Petrie talks about specialization. Watch this short 5-minute video and tell us what you think in the comments below.
#4: What They Need vs. What They Want
In this episode we talk about the language of marketing, and the difference between marketing and selling what your clients need vs what they want. Audio only: [powerpress]
Climbing The Power Pyramid
In this video Richard Petrie shows how to avoid being seen in your market as “just another architect”. He reveals the strategy that will allow you to command premium pricing for your services.
#3: The Mindset Of Marketing For Architects
In this episode of the Architect Marketing Show, we discuss the mindset of marketing for architects. Audio only: [powerpress]
#2: The Architect Marketing System That Works
What are the benefits of a marketing system that works? Today we find out by talking to two successful architects that have achieved “architect nirvana”. They can now pick and choose the projects they want to work on, and they get to work with enjoyable clients who appreciate good design and don’t haggle over the…
#1: The Architect Marketing Show – All About Marketing For Architects
Welcome to the inaugural episode of The Architect Marketing Show – all about marketing for architects. If you want to discover the latest techniques and strategies that are working for architects to attract a consistent flow of the right clients, you’ve come to the right place. In today’s episode we discuss the symptoms of not…
Architects Are Facing A Silent War
Should Architects Specialize…Or…
Client Training…Whose Job Is It…
How To Become A World-Class…
Are You Speaking Your Client’s…
How To Become A World-Class…
Colorado Architect Reveals Winning…
Follow The Leader
Client Mind Control
Becoming A Specialist In Your Market
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Richard Petrie: Easy – but it takes some practice! Take your fe...
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richard Petrie: Luke - this is how we naturally speak when we are ...
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richard Petrie: Thats the attitude Bruce - good man....
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luke: Hi Richard, The method sound very promising. Than...
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David Crawford: Need to be able to do this extemporaneously for cl...
