How To Qualify Potential Architecture Clients

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How to identify and DIS-qualify prospects: Today you are going to learn how to qualify your potential clients including the exact, word-for-word questions to ask them.

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Social Scientist Reveals How To Overcome Any Objection (Works For Architecture Clients Too)

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The Doctor’s secret formula for eliminating any objection – Selling design services can be a tough way to make a living. But imagine approaching a tough potential client, knowing her objections before she even asks them.

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Whoever Tells The Best Story Wins

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You are only one good story away from your next project. No one looked up when he started to play, but when he was finished…

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Are You Speaking Your Client’s Language?

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Has a prospective client ever hired someone else even though you did all the work and by all logic, you’re the best firm for the job? Well, you’re about to learn how to win projects…

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How To Win Trust And Influence People

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How important is trust to your chances of winning your next project? Princeton psychologists Janine Willis & Alexander Todorov discovered that it takes a 1/10 of a second to form an impression of trust. Longer exposure does not significantly alter those impressions. Is this little-known research important to know when selling architecture services? Ahhh, YES.…

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Architects Are Facing A Silent War

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Photo credit: taken by the U. S. Army Signal Corps about mid morning on June 6 (D-Day) showing unidentified troops in a Higgin’s industries Landing Craft moving into Omaha Beach, only a few hours after invasion assault first started. We shall fight on the beaches, we shall fight on the landing grounds, we shall fight…

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