Replay: The Cure For Architect Lead Starvation
In this video replay from the July 2nd session, you'll discover:
- The proven 3-part marketing system that will work while you sleep to bring you better clients, better projects, and better fees
- The #1 hurdle that stops most people from calling you back...and the dead simple, easy-as-pie recipe to fix it
- How architects waste thousands on advertising that doesn't work - and the secret to advertising that makes you 100x
Below the replay of the training webinar is a video recording of the follow-up Q&A session from Thursday July 3. In this session we answered questions about marketing as well as questions about the Architects Marketing Academy and System.
Training Webinar Replay
PLAYBACK NOTES: To view this presentation in full-screen, use the button in the bottom right of the video player. If the video looks fuzzy, click the HD button (also in the bottom right). You may scrub through the video to watch different sections and replay parts that you want to see again (there may be some delay while the video loads).
The main training materials with the marketing "Game Changers" are covered in the first 75 minutes.
If you want to implement the Architect Marketing System, learn about our special offer for the Architect Marketing Academy starting at about 1 hour 15 minutes. We set up all of these powerful Game Changers for you, plus teach you how to easily adapt and extend the full system to get a consistent flow of qualified clients and good projects in the door.
FREE HIGH-QUALITY, MOBILE RESPONSIVE, FULLY-CUSTOMIZABLE WEBSITE FOR YOUR FIRM
Sign up for the Architects Marketing Academy now and get a new website OR an online marketing audit and SEO overhaul of your current site.
Check out our example website to see what you'll get: http://www.architectmarketingwebsite.com
TRAINING WEBINAR REPLAY VIDEO - TABLE OF CONTENTS
0:00 Pre-game warmup
2:10 Welcome and Introduction
9:00 Biggest Marketing Mistakes (contest)
11:50 Architect Marketing - myths and truths
17:10 The Simple 3 Part Client Attraction System
21:50 (1) Get the Lead
24:00 Advertising that doesn’t work
26:30 The Educational Offer
27:10 The Monkey’s Fist - Game Changer
30:00 From “Marketing Yourself” to marketing “Educational Information”
31:25 Lead Generator “Landing Page” - Game Changer
33:00 (2) Get the Meeting - Consistent Follow-up, Multiple Touches
34:45 Systematic / Automated Follow-up - Game Changer
40:30 Staying in Touch - Monthly Newsletter - Game Changer
44:00 (3) Get the Client
48:00 LCC (Low Commitment Consultation) - making the first step easy
1:02:00 Persuasion Equation - Incoming Call Script - guide people gently but firmly
1:13:50 Summary of the Three Systems
1:14:30 The 7 Game Changers
1:15:00 What Are You Going to Do Now that You Know?
Answer: Join the Architects Marketing Academy and get the Architect Marketing System set up for you, complete with a beautiful new website with all of these Game Changers implemented for you.
